Advert 1
Advert 2
Advert 3
Advert 4
Mrs Blackborow Review
- WWW: My questions centred around the overall design of the pack shot and logo and the consistency between the adverts.
- EBI: For Advert 1, I decided that the connotations of a man giving a woman a deodorant may be different to what I was aiming for. Therefore, I changed the item that he was giving her to a chocolate from a box of chocolates.
- EBI: Similarly to Advert 1, I decided that Advert 4 allows for connotations different to those that I am trying to create as the man in the background begins to look more creepy instead of sad. Therefore, I have decided to re-shoot this without the man in the background.
Mrs Dymioti Review
- WWW: My questions centred around how the unisex brand identity is highlighted through use of text along the bottom.
- EBI: From this discussion, I decided I wanted to improve the smoothness of the edges around the female model's hair, and I decided I would use the clone stamp tool to do this.
Sam, Media Technician review
- WWW: My questions centred around the intertextuality with famous films and the appeal to the Total Film audience.
- EBI: We also talked a bit about grading and I decided to adjust the saturation and contrast of some of the adverts to make them 'pop' a bit more.
- Advert 3: I decided to add some blur to the background to make the focal image stand out more. Hopefully this will improve the quality of the advert.
Target Audience Review
- WWW: I asked them about the tagline and they felt it hooked the audience and expresses the brand identity.
- EBI: As a result of our talk I decided to make all the blue boxes along the bottom the same shade of blue and to ensure the colour is consistent throughout the adverts.
My key
WWW: What worked well
EBI: Even better if
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