13. Closing Post

Dear Examiner,
Thank you very much for reading and reviewing my blog. To find the posts that are relevant for this project, please select the "AS Research and Planning" label along the right-hand side of the page.

This post is now closed.

Thank you,
Candidate 4123

12. My Final Production

These are my finished 4 finished posters:

Advert 1

Advert 2

Advert 3

Advert 4

11. Production Review: My production and my intended improvements

I decided to ask the media staff to review my adverts a couple of weeks before final submission and I prepared some questions to ask them. After a general discussion with them and the intended target audience, I decided to make some amendments in order to improve my production work.

Advert 1

Advert 2

Advert 3

Advert 4

Mrs Blackborow Review

• WWW: My questions centred around the overall design of the pack shot and logo and the consistency between the adverts. 
• EBI: For Advert 1, I decided that the connotations of a man giving a woman a deodorant may be different to what I was aiming for. Therefore, I changed the item that he was giving her to a chocolate from a box of chocolates. 
• EBI: Similarly to Advert 1, I decided that Advert 4 allows for connotations different to those that I am trying to create as the man in the background begins to look more creepy instead of sad. Therefore, I have decided to re-shoot this without the man in the background. 

Mrs Dymioti Review

• WWW: My questions centred around how the unisex brand identity is highlighted through use of text along the bottom. 
• EBI: From this discussion, I decided I wanted to improve the smoothness of the edges around the female model's hair, and I decided I would use the clone stamp tool to do this. 

Sam, Media Technician review

• WWW: My questions centred around the intertextuality with famous films and the appeal to the Total Film audience.
• EBI: We also talked a bit about grading and I decided to adjust the saturation and contrast of some of the adverts to make them 'pop' a bit more.
• Advert 3: I decided to add some blur to the background to make the focal image stand out more. Hopefully this will improve the quality of the advert. 

Target Audience Review

• WWW: I asked them about the tagline and they felt it hooked the audience and expresses the brand identity.
• EBI: As a result of our talk I decided to make all the blue boxes along the bottom the same shade of blue and to ensure the colour is consistent throughout the adverts. 

My key

WWW: What worked well

EBI: Even better if