13. Closing Post

Dear Examiner,
Thank you very much for reading and reviewing my blog. To find the posts that are relevant for this project, please select the "AS Research and Planning" label along the right-hand side of the page.

This post is now closed.

Thank you,
Candidate 4123

12. My Final Production

These are my finished 4 finished posters:

Advert 1

Advert 2

Advert 3

Advert 4

11. Production Review: My production and my intended improvements

I decided to ask the media staff to review my adverts a couple of weeks before final submission and I prepared some questions to ask them. After a general discussion with them and the intended target audience, I decided to make some amendments in order to improve my production work.

Advert 1

Advert 2

Advert 3

Advert 4

Mrs Blackborow Review

• WWW: My questions centred around the overall design of the pack shot and logo and the consistency between the adverts. 
• EBI: For Advert 1, I decided that the connotations of a man giving a woman a deodorant may be different to what I was aiming for. Therefore, I changed the item that he was giving her to a chocolate from a box of chocolates. 
• EBI: Similarly to Advert 1, I decided that Advert 4 allows for connotations different to those that I am trying to create as the man in the background begins to look more creepy instead of sad. Therefore, I have decided to re-shoot this without the man in the background. 

Mrs Dymioti Review

• WWW: My questions centred around how the unisex brand identity is highlighted through use of text along the bottom. 
• EBI: From this discussion, I decided I wanted to improve the smoothness of the edges around the female model's hair, and I decided I would use the clone stamp tool to do this. 

Sam, Media Technician review

• WWW: My questions centred around the intertextuality with famous films and the appeal to the Total Film audience.
• EBI: We also talked a bit about grading and I decided to adjust the saturation and contrast of some of the adverts to make them 'pop' a bit more.
• Advert 3: I decided to add some blur to the background to make the focal image stand out more. Hopefully this will improve the quality of the advert. 

Target Audience Review

• WWW: I asked them about the tagline and they felt it hooked the audience and expresses the brand identity.
• EBI: As a result of our talk I decided to make all the blue boxes along the bottom the same shade of blue and to ensure the colour is consistent throughout the adverts. 

My key

WWW: What worked well

EBI: Even better if

10. My planning evidence

During the pre-production phase, I have taken several steps to prepare and organise for the production and post-production phases. I will display all of the pre-production work I have down below:

Location Report: I have listed the possible issues with the locations I plan to use and how I aim to avoid these.

Cast, Costume, Hair and Make up Table: This table will allow me to inform my models of where they need to be and what they need to bring.

Branding: I have created a simple pack shot and logo for my print adverts ready for the post-production phase.

Risk Assessment: For each advert, I have listed the possible risks that may occur and how I plan to minimise risk of injury or damage to equipment.

Flat plan: I have drawn flat plans for each of my adverts to allow me to visualise my ideas more clearly. 

I am now ready for the production phase of the project. 

9. The practicalities of photographing: when and where production will take place and with who

I have created a summary table with all the information that I need for each shoot to take place. This includes: information about where and when it will take place, who the models are and what they must wear/look like is included. This allows me to keep my shoots organised and makes it easier to inform my models about this information.

8. The planning I intend to complete in order to ensure a successful outcome for my production

In order for my production to be successful, I will take a series of steps during the planning phase. These are the steps I will take:

• Risk assessment: This will include any possible health and safety risks which may arise during the production stage and how these can be prevented so as to be certain that no harm is inflicted on anyone and that the kit doesn't get damaged.

• Location Report: I will make a list of the locations, allowing any issues about each location to surface so they can be resolved before shooting.

• Cast, Costume, Props, Hair and Make up Table: For each advert, I will use a table so nothing is forgotten on the day of shooting. This will also help me stay organised so I can remind my models of what they need to bring and/or wear to the shoot, and what their roles will be.

• Flat plan: I will create a flat plan for each of my adverts in order for my shots to appropriately match with the advert I am trying to create.

• Summary Table: To conclude all of the key information, I will create a summary table which I will use on the day of production to avoid any mistakes. This will be presented in Post 9.

• Branding: I will create my logo and bottle to be prepared for editing.

Completing all of these steps will ensure that I am fully prepared for the production and for any difficulties which may arise. 

7. My Statement of Intent

Below is my Statement of Intent: